About Us – Smile Now Smile Forever
“Puttin’ Smiles on Faces 1 Day at a Time.”
Our Story
Smile Now Smile Forever was born from the vision of creating a world where every child—and every adult—feels seen, celebrated, and empowered to embrace their uniqueness. What started as a dream of bringing smiles to those facing challenges has grown into a movement that inspires hope, courage, and acceptance through unforgettable characters, heartfelt storytelling, and community engagement. We believe that a single smile can transform a moment, a day, and even a life. That’s why we dedicate ourselves to sharing stories and characters that encourage people of all ages to find strength in what makes them different—and to never stop smiling.
Smile Now Smile Forever – Value Proposition
Our Promise
We create joyful, empowering, and inclusive experiences for children and families through stories, merchandise, and live character events. With TuBz, Tiny, Pikelz, Blinky, Frankie, Potz, Panz, and Lani, we transform uniqueness into superpowers and challenges into triumphs — inspiring confidence, connection, and smiles that last forever.
The 7 Core Principles of Our Value Proposition
• Clarity – We exist to inspire hope, courage, and belonging for children and families through empowering stories and experiences.
• Customer-Centric Focus – Our characters represent children’s real-life challenges (stuttering, autism, ADHD, blindness, differences), giving families meaningful heroes to believe in.
• Specific Benefits – Kids gain confidence, families share joy, schools receive engaging educational tools, and sponsors align with authentic community impact.
• Differentiation – Unlike generic entertainment, we fuse fun with empowerment, representation, and philanthropy.
• Credibility – Authentic characters based on genuine challenges, supported by founder Ty Woodard’s lived experience and nonprofit outreach.
• Emotional Connection – Our stories and characters spark joy, empathy, and courage, ensuring children feel seen, heard, and celebrated.
• Brevity & Memorability – Our message is simple and unforgettable: “Puttin’ Smiles on Faces 1 Day at a Time.”
The 5 Components of the N.E.R.C.M. Model Applied
• Genuine Need – Children need representation, families need meaningful fun, communities need inclusive engagement.
• Credible Experiences – Characters like TuBz, Frankie, and Blinky embody real-life struggles and triumphs, giving children relatable heroes.
• Adequate Resources – A structured model spanning books, merchandise, mascot appearances, partnerships, and nonprofit outreach ensures delivery at scale.
• Paying Customers – Parents purchase books and apparel, schools book events, sponsors partner for co-branding and outreach — proving demand and traction.
• Sound Business Model – Multi-channel revenue (merchandise, events, POD store, sponsorships, nonprofit support) sustains growth while fueling community impact.
Why It Matters
Smile Now Smile Forever isn’t just another children’s brand — it’s a movement of smiles, hope, and inclusion.
By aligning real needs (N.E.R.C.M.) with powerful communication (7 principles), we’ve built a brand that: • Inspires children to embrace who they are. • Supports families with joyful, empowering resources. • Creates opportunities for partners to make a lasting impact in communities.
In Summary
Smile Now Smile Forever’s strength is that it combines a heartfelt mission with a structured business model — making smiles not just possible, but unstoppable.