ON THIS PAGE
-Our story .
-Our Mission .
-Our 7 Core Principles .
-Our 5 Components of a Strong Business Model .
About Us
-Our Story-
Smile Now Smile Forever was born from the vision of creating a world where every child—and every adult—feels seen, celebrated, and empowered to embrace their uniqueness.
What started as a dream of bringing smiles to those facing challenges has grown into a movement that inspires hope, courage, and acceptance through unforgettable characters, heartfelt storytelling, and community engagement.
We believe that a single smile can transform a moment, a day, and even a life. That’s why we dedicate ourselves to creating stories and characters that encourage people of all ages to find strength in what makes them different—and to never stop smiling.
Our Mission
Our goal is to empower and uplift children and adults facing mental, emotional, or physical challenges. Through our characters, we highlight the beauty in every unique journey, showing that “different” means extraordinary.
We create lasting impact through:
• Children’s books and stories that inspire courage and self-belief.
• Mascot appearances and events that bring joy to communities.
• Merchandise and creative products designed to spread positivity.
• Outreach programs that support families and children who need hope the most.
We live by our promise:
🌟 “Puttin’ Smiles on Faces 1 Day at a Time.” 🌟
Our 7 Core Principles
• CLARITY – We exist to inspire hope, courage, and belonging for children and families with special needs through empowering characters, stories, and experiences.
• CUSTOMER-CENTRIC FOCUS – Our mission and characters represent real-life challenges associated with special needs (speech, autism, ADHD, vision impairment, albinism, self-esteem), giving families meaningful heroes.
• SPECIAL BENEFITS – Kids gain confidence, families share joy, schools gain engaging tools, and sponsors gain authentic community alignment.
• DIFFERENTIATION – Unlike other family entertainment brands with a generic focus on revenue, we prioritize heartwarming smiles and inclusive representation over profit.
• CREDIBILITY – We are an authentic brand rooted in community outreach, created through engaging experiences and actions.
• EMOTIONAL CONNECTION – Stories, characters, and products spark joy, empathy, and courage, ensuring every child feels seen, heard, and celebrated.
• BREVITY & MEMORABILITY – Our message remains simple and pure: “Puttin’ Smiles on Faces 1 Day at a Time.”
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Our 5 Components of a Strong Business Model
• GENUINE NEED – Children with special needs need representation; families need meaningful support; communities need inclusive engagement.
• CREDIBLE EXPERIENCES – Giveaways, social challenges, school art contests, meet & greets with characters like TuBz the Amazing Albino Penguin, and philanthropy efforts to help promote goodwill for humanity.
• ADEQUATE RESOURCES – Strategic partnerships, inclusive merchandise, nonprofit collaboration, and trusted advisors (educators, therapists) to help fuel the brand’s growth of smiles.
• PAYING CUSTOMERS – Parents, schools, sponsors, and donors invested in spreading smiles globally.
• SOUND BUSINESS MODEL – Multi-channel revenue streams combining creativity and sustainability (merchandise, events, sponsorships, nonprofit support).